saree boxes

Designer statement saree boxes that reflect the brand’s curating capabilities of experimental silk and special occasion sarees for the progressive shopper who seeks new experiences.

Used the box to make a statement that Iraivi is not a run-of-the-mill saree destination. Reinforced the brand’s unique POV and challenger brand status. Made the box stand out from the crowded traditional and boutique retail store packaging in Chennai.
A modern graphic design interpretation that is a fusion of the brand name, typos, geometrical patterns, feminine forms, flora, pop/pastel shades, saree pallu designs, body art motifs, tassels, tribal art touches that are breezy yet chic and not stereotypical in nature.
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