Mappillai Vinayagar, a 100-year old cult heritage brand based out of Madurai, approached us to design their labels for pet bottles. Their range of tropical and local flavour drinks include Panneer Soda, Nannaari, Orange, Lemon and Jalgira.

Each had to be designed to capture the native drink’s unique and fun flavour. Bright and funky colours were chosen to build a vivid imagery along with fresh quirky fonts to add drama to the overall effect.

Each loyal patron felt that their fond favourite local beverage had finally got its due face lift in terms of personality and flair.